Initial Thoughts:

Category: Tech
MTW @ 12:27 pm on August 10, 2007

So recently I was sent a link to the site Someone was interested in using them for advertising for a site I’m working on. Something didn’t seem right about the site however, and I decided to organize my thoughts on why the site was… off. These are things that anyone should be looking for when using a site that involves money, whether it be a advertising company or an online store.

1. No privacy policy

A Privacy Policy is kind of nessecary if I’m going to be giving them any kind of financial (or personal) information. Authority Sites doesn’t seem to have one. Actually I cant find any kind of policy at all on the website.

2. Insufficient contact info

The only listing for contact info is a general email address. What if I want to speak to a real person? What if I want to know who to issue the subpoena to when my check doesn’t get delivered?

3. No Google reputation

A Google search for yeilds a grand total of 29 results. If no one wants to link to, that doesn’t say good things about their service.

4. Spam appears to be primary source of growth

Reading those few results, it appears that most people have heard about the site through spam (be it email or on a forum or something). If you need to spam to attract customers, that doesn’t really help how I view you.

5. Appears to be a one man operation

Looking at the google results, the only contact that shows up is The Whois results for the domain seem to show some Owen guy as the person who registered it. Coincidence? I think not…

6. No detailed instructions

On the site, there’s no detailed instructions on how the payment process works, or how the whole process of placing ads on the site. There’s no help section for if someone has problems… there doesn’t seem to be any type of support actually. Maybe because no one uses the service? Or maybe they just don’t care if the publishers have problems.

7. Total # of page on the site: 4 has a total of 4 pages to its name. 4 pages. has a total of 6,920. Google Adwords (which is a real advertising site) has a total of 51,200 pages. Having a grand total of 4 pages to its name does not make me any more confident.

8. Bad coding

Looking at the code, it’s painfully obvious that whoever made the site has no idea how to code HTML. If you look at the code you can see all the empty and useless elements, improper nesting, and things that don’t make any sense at all. The line

<META content="MSHTML 6.00.2900.2963" name=GENERATOR>

kinda gives it away too. Do I trust some guy who doesn’t know how to code website with coming up for code to put on my website?

Bonus! Doesn’t validate as XHTML.

Try clicking the link at the bottom of the page that says “Valid XHTML”. You’ll notice it’s not.

Bonus 2! Favicon.ico

Take a look at the favicon for the domain. Last time I checked “Authority Sites” does not abbreviate to “HM”. I might be wrong though…


In conclusion, I don’t think I’d trust authoritysites with my business or my personal information. Until they fix or address these issues, I’d advise against using their service.

  • Oskar Olofsson

    Got the same e-mail and did a little research. Seems like the links are sold at this site:

  • Oskar Olofsson

    Got the same e-mail and did a little research. Seems like the links are sold at this site:

  • I agree

    Thanks for the info. I was thinking maybe its just a startup getting going, but I think you nailed what was kind of bothering me. I’m also surprised they didn’t fix your suggestions and reply on here…for 3 years. That’s not a good sign. I also hate when copyright dates in footers on websites are not current. This one stills says 2006. You think maybe they could have updated that sometime in the past 4 years.

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